Part 01
Offer pages that go live in days
Split tests, redirects and geo rules ship without a theme deploy or a sprint slot.
/spring-bundlesplit A / BWebflow
/gift-setliveShopify theme
/sale301 redirectedge
Revenue engineering for Shopify brands
Your ads bring the traffic. We stop the funnel from leaking it.
Offer pages, split tests and checkout logic for paid-traffic Shopify brands, with AI agents that catch broken carts, codes and pages before your media buyer does.
- Read-only store access
- No replatforming
- Webflow or your Shopify theme
A shopper clicks a Meta ad. The PixelFine edge layer splits traffic 50/50 between offer page A and B, applies redirects and geo rules and keeps the UTMs. The request moves on to the cart, checkout and the order. An agent guards each stop: GRD-05 Offer QA and GRD-03 Page Health on the offer page, GRD-04 Inventory Watch on the cart, GRD-01 Launch Check on checkout and GRD-02 CVR Watch on the order. In the sample trace GRD-01 catches a failed free shipping rule at checkout, and the request continues once it is fixed.
The problem
Where paid funnels leak
Ad spend does not pause when something downstream breaks. These are the leaks that cost the most, and most of them make no noise.
A code breaks at checkout. The ads keep spending.
A discount code or free-shipping rule stops applying after a theme or app change. Shoppers drop at the last step, and nobody hears about it until the weekly numbers.
A variant sells out in the middle of a test.
The pack a split test sends traffic to goes out of stock. The test keeps running, half the clicks land on a dead offer, and the result is noise.
A page goes blank or stale.
A cache serves an empty shell or last week's offer. The page still returns 200, so uptime checks stay green while paid clicks bounce.
Tracking goes blind.
A redirect drops the UTMs or a pixel event stops firing. The media buyer optimizes on partial data and scales the wrong ad.
Launches wait on developers.
The creative and the budget are ready. The offer page waits days for theme code, a sprint slot or an agency ticket.
What we build
Four parts that keep paid traffic converting.
Each part ships on its own. Your store, theme and apps stay where they are.
Part 02
Checkout logic, tested before it ships
Bundles, codes and free gifts rebuilt on Shopify Functions, every rule tested before launch.
Starter kit, 3 itemsbundle price
Code SPRING15no stacking
Free gift over thresholdauto-added
Part 03
Five agents watching 24/7
They check every launch, watch the live funnel and post to Slack when it breaks.
Part 04
Know which ad actually sold
UTMs survive every redirect and variant, then land on the order with page, variant and offer.
clickutm_source=meta &utm_campaign=spring
page/spring-bundle, variant=B
orderutm_campaign=spring variant=B kept
Fragments show sample data, not client results.
Revenue Guard
Five agents on shift. 24/7.
They check every launch, watch every hour and post to Slack the moment something breaks. Nobody finds out from a customer.
Free-shipping rule broke on /spring-bundle
caught by Launch Check · fixed 03:40
GRD-01Launch Check
GRD-02CVR Watch
GRD-03Page Health
GRD-04Inventory Watch
GRD-05Offer QA
Sample day. Page Health ran every 5 minutes, CVR Watch every hour, Offer QA after each change, Inventory Watch daily and Launch Check before each launch. At 03:12 Launch Check caught a broken free-shipping rule on /spring-bundle; it was fixed at 03:40. Faint ticks after 09:44 are scheduled runs.
Launch Check
Walks every pack through checkout: price, code and subscription plan. Stops before payment.
- Starter kit x3bundle price
- Subscribe, 30 daysselling plan
- Code SPRING15discount
- Free shippingbroke 03:12, fixed 03:40
On shift · last run 6 min ago
CVR Watch
Flags conversion that falls below its own normal for that page and hour.
On shift · last run 1 min ago
Page Health
Catches offer pages that load blank, serve a stale copy or fail outright.
On shift · last run 4 min ago
Inventory Watch
Spots a variant that will sell out before a running test ends.
On shift · last run 5 min ago
Offer QA
Catches a price or badge on the page that does not match the catalog.
On shift · last run 2 min ago
- 09:35GRD-03/spring-bundle200 · freshok
- 09:35GRD-03/gift-set200 · freshok
- 09:36GRD-05/eye-gel-3packprice = catalogok
- 09:38GRD-01/gift-set12 / 12 pathsship
- 09:39GRD-04starter-kit x3stock 38 daysok
- 09:40GRD-03/sale301 → /spring-bundleok
- 09:40GRD-03/spring-bundle200 · freshok
- 09:42GRD-05/eye-gel-3packbadge = catalogok
- 09:43GRD-02/spring-bundleCVR 1.1% vs 2.9%→ #growth-alerts
- Read-only access to your store admin.
- Alerts in your Slack.
- You own the setup.
Sample data.
Request a funnel audit
How it works
Five stops to an order. A guard at each.
The route a paid visitor takes from ad to order, who owns each stop, and the agent that watches it.
Ad click
The URL carries the campaign: source, campaign, ad and click ID.
GRD-05 Offer QAthe page your ad promises matches the catalog
OwnerYour ad accounts
Offer page
The page or test variant loads from Webflow, your theme or our edge layer.
GRD-03 Page Healthstatus, speed and stale cache every 5 minutes
OwnerPixelFine, edited by your team
Cart
Bundle, subscription and gift go into a real Shopify cart.
GRD-04 Inventory Watchflags a sold-out variant before traffic hits it
OwnerShopify
Checkout
Codes, free shipping and checkout functions apply.
GRD-01 Launch Checkevery pack walked through checkout before go-live
OwnerShopify, with our functions
Order
The order lands with page, variant, offer and campaign attached.
GRD-02 CVR Watchdrops against baseline posted to Slack
OwnerYour store
Scoped on a call, no rate card
Find the leaks. Fix them. Keep them fixed.
Every engagement is scoped on a call. Most brands start with the audit.
A written teardown of your pages, tracking and checkout, with a prioritized fix list. Yours to keep, whether or not we build it.
- Every live offer traced from ad click to order
- Offer pages: speed, caching, and each offer checked against the catalog
- Checkout logic: bundles, subscriptions, codes, gifts and free shipping
- Tracking: where UTMs and pixel events drop, and what that hides from your media buyer
Fixed scope, scoped on a call
Build sprint
We fix what the audit found and build what comes next: offer pages, split tests, checkout logic and attribution. A fixed scope with a launch date, not an open ticket queue.
Monthly, scoped on a call
Revenue Guard
The agents stay on after launch: launch checks, conversion alerts, page health, inventory watch and offer QA, posting to your Slack. Plus a monthly review of what fired, what leaked and what to fix next.
Platform
funnel-edge
In private beta
The edge platform we build on. Routes, split tests and the checks the agents run are configured per brand, not rewritten each time, so a new offer starts from parts that are already built and tested.
It is in private beta and not something you sign up for. We walk through it live on a call.
routes:
/spring-bundle webflow lp/spring-bundle
/sale 301 /spring-bundle
split:
/spring-bundle A 50 B 50 sticky
checks:
launch every pack, before go-live
cvr alert below baseline
inventory flag sold-out variants
page status, cache, offer vs catalog
alerts: slack #growth-alerts
utm: keep to order
One engineer, end to end
PixelFine is Vlad Ionov. For five years he has built the revenue side of a US DTC beauty brand, solo and end to end: the offer pages, the edge routing in front of them, the Shopify checkout logic, the tracking that ties ad spend to orders, and now the agents that watch it all.
- Since
- 2021
- Stack
- Webflow · Cloudflare Workers · Shopify
- Model
- One engineer, no handoffs
Questions
Questions brands ask first
Not answered here?hello@pixelfine.io
Do we need Webflow?
No. Offer pages can live in Webflow, in your Shopify theme or in the page builder you already use. The audit recommends one based on who edits pages on your team.
Do we need Shopify Plus?
No. Offer pages, tests, tracking and the agents work on any plan. Some checkout customizations need Plus; the audit says what your plan supports before you commit to anything.
What access do the agents need?
Read-only access to your store admin: products, inventory, orders and analytics. Everything else they do from the storefront, like a shopper: load pages, build carts and reach checkout, stopping before payment. They report to Slack and never change products, prices or settings.
Who owns the code and the agents?
You own your store, your pages, your domain and your data. Brand-specific code, checkout logic and agent configuration are delivered to your accounts. Platform licensing is written into the scope.
How fast is a launch?
It depends on the offer and the checkout logic behind it, so the timeline goes into the scope, not onto this page. An offer built from parts that already exist moves in days. New checkout logic takes longer, because it is tested before it goes live.
Do you work with agencies?
Yes. Paid-media and creative agencies bring us in white-label: you keep the client and the ads, we build and guard the funnel behind them.
Contact
Send us your funnel. We will show you where it leaks.
A few lines are enough. The email opens with a short template: brand, site, stack and what hurts. You get a reply from the engineer who would do the work.
Tohello@pixelfine.io
SubjectFunnel audit request
Hi Vlad,
Brand:
Site URL:
Stack (Shopify plan, page builder, key apps):
What hurts right now: